Campaign “Safe Pedestrians” was awarded

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We are proud to announce that Luchemos por la Vida’s Campaign "Safe pedestrians" ("Peatones Seguros") was awarded for the American region at the “Global Road Safety Film Festival” held at UNESCO Headquarters in Paris, in April 2013, by the Fondation Laser International.

This spot is currently airing on TV, radio and other media channels across the country in order to raise pedestrians’ awareness of their vulnerability by increasing their risk perception, remembering safe conduct when walking and crossing the streets, proposing measures of self-protection (such as using corners or zebra crossings), leading all activities of this Association, in the year of Pedestrian Road Safety that was established by the United Nations.

Another campaign, “Helmet”, has recently won golden and silver awards at the International Safety Media Awards (ISMA) hosted by Alaska Injury Prevention Center during WHO’s 11th World Conference on Injury Prevention and Safety Promotion.

Premio Festival

Click here to watch the campaign:


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The International Traffic and Medicine Association